![\"Case](\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/02\/Case-Study_-Benefits-of-Adding-A-Blog.jpg\")
<\/p>\nI have worked for many clients & this case study is based on one of them. The time span of this case study is around 7 months. The client was assigned to me for a short period.\u00a0 This was an ecommerce site designed in Html\/CSS (old-school) & it took me around 2 months to convince the client to create and run a blog along with the main domain name.<\/p>\n
The main issue I face with clients is that they are not properly educated about what digital marketing is & how it works. There are two cases<\/p>\n
1. Lack of Knowledge:<\/strong> Either they have worked with some cheap SEO service provider & have invested a lot of money without getting any benefits.<\/p>\n 2. Lack of Patience & Trust:<\/strong> Or they don’t give enough time to the SEO guy to implement the strategyy & wait for it to come to fruition<\/p>\n 3. Thinking of themselves as an Expert:<\/strong> This is the third most dangerous category who hire digital marketers to the work but instead they dictate all the tasks or steps to do. They read a few blogs & guides online and think of themselves as an SEO expert.<\/p>\n Anyways, getting back to the case study these are the cold hard facts. I worked on this project 5 times a week for around 2 hours & this is the result I got.<\/p>\n Stats<\/strong><\/p>\n Plugins Used<\/strong><\/p>\n All plugins used are free. I normally use YoastSEO but I tried Rankmath and found it useful as well.<\/p>\n Traffic before starting the blog<\/strong><\/p>\n Main site traffic was ranging from\u00a0 1664 to 2202 users\/month<\/p>\n The main drawback was that site was designed in HTML\/CSS & had no structure, UI\/UX to it. Also, I didn’t have permission to make many changes. So, I recreated all the titles & meta descriptions based on keyword research but that didn’t change much.<\/p>\n Result:<\/strong> The blog gained traffic & if I had worked on that project consistently, for a long time period with full authority then I could have done much better. (Anyways this is what I think)<\/p>\n\n
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![\"pre](\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/02\/pre-blog-stats-of-main-site.jpg\")
![\"country](\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/02\/country-traffic-stats.jpg\")
![\"acqusition](\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/02\/acqusition-channels.jpg\")
![\"traffic](\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/02\/traffic-mediums.jpg\")
Traffic Stats of Blog<\/h2>\n
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\n\t \nMonth<\/th> Posts<\/th> Traffic<\/th>\n<\/tr>\n<\/thead>\n \n\t Oct 2019<\/td> 3<\/td> 0<\/td>\n<\/tr>\n \n\t Nov 2019<\/td> 6<\/td> 44<\/td>\n<\/tr>\n \n\t Dec 2019<\/td> 1<\/td> 39<\/td>\n<\/tr>\n \n\t Jan 2020<\/td> 10<\/td> 311<\/td>\n<\/tr>\n \n\t Feb 2020<\/td> 2<\/td> 347<\/td>\n<\/tr>\n \n\t March 2020<\/td> 0<\/td> 1358<\/td>\n<\/tr>\n \n\t April 2020<\/td> 0<\/td> 8282<\/td>\n<\/tr>\n \n\t May 2020 <\/td> 0<\/td> 67000<\/td>\n<\/tr>\n \n\t June 2020<\/td> 0<\/td> 48397<\/td>\n<\/tr>\n \n\t July 2020<\/td> 0<\/td> 12452<\/td>\n<\/tr>\n \n\t Aug 2020<\/td> 0<\/td> 7401<\/td>\n<\/tr>\n \n\t Sept 2020<\/td> 0<\/td> 7213<\/td>\n<\/tr>\n \n\t Oct 2020 <\/td> 0<\/td> 6668<\/td>\n<\/tr>\n \n\t Nov 2020<\/td> 0<\/td> 6143<\/td>\n<\/tr>\n \n\t Dec 2020<\/td> 0<\/td> 7360<\/td>\n<\/tr>\n \n\t Jan 2021 <\/td> 0<\/td> 7976<\/td>\n<\/tr>\n \n\t \nFeb 2021<\/td> 0<\/td> 7854<\/td>\n<\/tr>\n<\/tbody>\n \n\t <\/th> 22<\/th> <\/th>\n<\/tr>\n<\/tfoot>\n<\/table>\n\n ![\"blog](\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/02\/blog-traffic-from-10-Oct-2019-to-25-Feb-2021.jpg\")
What Did I do? Strategy Followed<\/h3>\n
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Key Takeaways<\/h3>\n