{"id":19182,"date":"2021-04-12T05:45:01","date_gmt":"2021-04-12T05:45:01","guid":{"rendered":"https:\/\/www.digitalpedant.com\/?p=19182"},"modified":"2021-06-26T14:20:35","modified_gmt":"2021-06-26T14:20:35","slug":"client-project-edgar-seo-case-study","status":"publish","type":"post","link":"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/","title":{"rendered":"Client Project \u201cEdgar\u201d SEO Case Study: Persistence Bears Fruit"},"content":{"rendered":"<p>This SEO case study is for a client who is in a very competitive tech niche and lots of businesses are spending a lot of money to stay on top. Me and my team had to work under a lot of constraints and restrictions. Still, we managed to get good results. In my opinion, as an <a href=\"https:\/\/www.digitalpedant.com\/about\/\">SEO expert<\/a> I could have done a lot better but sometimes keeping the client happy is one of our priorities. So, let&#8217;s get back to work and take a closer look at what we did.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19332 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/SEO-Client_Edgar-Niche_Tech-SEO-Case-Study.jpg\" alt=\"SEO Client_Edgar Niche_Tech SEO Case Study\" width=\"1200\" height=\"400\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/SEO-Client_Edgar-Niche_Tech-SEO-Case-Study.jpg 1200w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/SEO-Client_Edgar-Niche_Tech-SEO-Case-Study-300x100.jpg 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/SEO-Client_Edgar-Niche_Tech-SEO-Case-Study-1024x341.jpg 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/SEO-Client_Edgar-Niche_Tech-SEO-Case-Study-768x256.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Challenges_Faced_During_This_Project\" title=\"Challenges Faced During This Project\">Challenges Faced During This Project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Then_Now_Progress_Made_During_Nov_2019_To_April_2021\" title=\"Then &amp; Now Progress Made During Nov 2019 To April 2021\">Then &amp; Now Progress Made During Nov 2019 To April 2021<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Steps_Taken_To_Improve_Online_Presence_Brand_Image\" title=\"Steps Taken To Improve Online Presence &amp; Brand Image\">Steps Taken To Improve Online Presence &amp; Brand Image<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Plugins_Used\" title=\"Plugins Used\">Plugins Used<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Resources_Used\" title=\"Resources Used\">Resources Used<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Progress_Snapshots_As_Per_Semrush\" title=\"Progress Snapshots As Per Semrush\">Progress Snapshots As Per Semrush<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Organic_Traffic_Insights\" title=\"Organic Traffic Insights\">Organic Traffic Insights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Progress_Snapshots_As_Per_Ahrefs\" title=\"Progress Snapshots As Per Ahrefs\">Progress Snapshots As Per Ahrefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Total_Estimated_Expenses_Other_Details\" title=\"Total Estimated Expenses &amp; Other Details\">Total Estimated Expenses &amp; Other Details<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Editors_note\" title=\"Editor&#8217;s note:\">Editor&#8217;s note:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#What_We_Achieved\" title=\"What We Achieved\">What We Achieved<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Ongoing_Tasks\" title=\"Ongoing Tasks\">Ongoing Tasks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Challenges_Faced_During_This_Project\"><\/span>Challenges Faced During This Project<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The client was not aware of how digital marketing or SEO strategies work<\/li>\n<li>Was negligent in implementing long term strategies<\/li>\n<li>Was insecure about the security of his\/her digital assets<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Then_Now_Progress_Made_During_Nov_2019_To_April_2021\"><\/span>Then &amp; Now Progress Made During Nov 2019 To April 2021<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<table id=\"tablepress-19\" class=\"tablepress tablepress-id-19\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Then<\/th><th class=\"column-3\">Now<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Moz<\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Domain Authority<\/td><td class=\"column-2\">27<\/td><td class=\"column-3\">36<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Page Authority<\/td><td class=\"column-2\">29<\/td><td class=\"column-3\">38<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Spam Score<\/td><td class=\"column-2\">1<\/td><td class=\"column-3\">1<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Ahref<\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Domain Rating<\/td><td class=\"column-2\">29<\/td><td class=\"column-3\">51<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">URL Rating<\/td><td class=\"column-2\">34<\/td><td class=\"column-3\">44<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Backlink Count<\/td><td class=\"column-2\">540<\/td><td class=\"column-3\">10.5k<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Recent<\/td><td class=\"column-2\">415<\/td><td class=\"column-3\">17k<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Historical<\/td><td class=\"column-2\">665<\/td><td class=\"column-3\">35.3k<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">Referring Domain<\/td><td class=\"column-2\">109<\/td><td class=\"column-3\">882<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">Recent<\/td><td class=\"column-2\">88<\/td><td class=\"column-3\">1.01k<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">Historical<\/td><td class=\"column-2\">128<\/td><td class=\"column-3\">1.27k<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">Dofollow Referring domain<\/td><td class=\"column-2\">58<\/td><td class=\"column-3\">434<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">Organic Keywords<\/td><td class=\"column-2\">30<\/td><td class=\"column-3\">9.8k<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">Organic Traffic<\/td><td class=\"column-2\">148<\/td><td class=\"column-3\">2.1k<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">Traffic Value<\/td><td class=\"column-2\">0<\/td><td class=\"column-3\">$5.9k<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\">Ahref Rank<\/td><td class=\"column-2\">4035317<\/td><td class=\"column-3\">574105<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">Semrush<\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\">Authority Score<\/td><td class=\"column-2\">26<\/td><td class=\"column-3\">42<\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\">Backlink Count<\/td><td class=\"column-2\">952<\/td><td class=\"column-3\">38.1k<\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\">Referring Domain<\/td><td class=\"column-2\">155<\/td><td class=\"column-3\">994<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\">Referring IP's <\/td><td class=\"column-2\">215<\/td><td class=\"column-3\">1145<\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n\t<td class=\"column-1\">No of blog posts<\/td><td class=\"column-2\">3<\/td><td class=\"column-3\">295<\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n\t<td class=\"column-1\">Total Word Count of Blog Posts<\/td><td class=\"column-2\">5768<\/td><td class=\"column-3\">575,147<\/td>\n<\/tr>\n<tr class=\"row-27 odd\">\n\t<td class=\"column-1\">Average Word Count<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">1946<\/td>\n<\/tr>\n<tr class=\"row-28 even\">\n\t<td class=\"column-1\">Longest Post by Word Count<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">6462<\/td>\n<\/tr>\n<tr class=\"row-29 odd\">\n\t<td class=\"column-1\">Total no of pages (main website + blog)<\/td><td class=\"column-2\">36<\/td><td class=\"column-3\">500<\/td>\n<\/tr>\n<tr class=\"row-30 even\">\n\t<td class=\"column-1\">Number of guest post backlinks<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">161<\/td>\n<\/tr>\n<tr class=\"row-31 odd\">\n\t<td class=\"column-1\">Blog Platform<\/td><td class=\"column-2\">HTML\/CSS<\/td><td class=\"column-3\">WordPress<\/td>\n<\/tr>\n<tr class=\"row-32 even\">\n\t<td class=\"column-1\">Hosting<\/td><td class=\"column-2\">VPS<\/td><td class=\"column-3\">VPS<\/td>\n<\/tr>\n<tr class=\"row-33 odd\">\n\t<td class=\"column-1\">Traffic per month<\/td><td class=\"column-2\">746<\/td><td class=\"column-3\">17.3k<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<h3><span class=\"ez-toc-section\" id=\"Steps_Taken_To_Improve_Online_Presence_Brand_Image\"><\/span>Steps Taken To Improve Online Presence &amp; Brand Image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The aim of Edgar was to reach out to prospective clients from tier 1 countries such as the USA, UK, Singapore &amp; UAE.<\/li>\n<li>We published 295 blog posts and shared them on major social media channels like Linkedin, Facebook, Twitter. Many of them are still in their early phases and will rank in the future.<\/li>\n<li>Listed our business on Google My Business and paid for listing our site in relevant business directories.<\/li>\n<li>Almost all of the content written is outsourced and we published 575,147 words on the blog itself. The number of words published on the services pages of the website is not counted.<\/li>\n<li>We didn&#8217;t spend anything on guest posting. Although we did outreach for relevant backlinks and managed to get 161 backlinks in a span of 4 months. These backlinks will impact later as they were acquired recently.<\/li>\n<\/ul>\n<p>As per my experience apart from the website individual pages or blog posts can take a time of an average 8 months to fully reach their ranking potential. Some may call it a sandbox but it takes time for Google to judge your post&#8217;s true worth.\u00a0 Although, as your site&#8217;s authority increases this time may decrease.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Plugins_Used\"><\/span>Plugins Used<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Autoptimize<\/li>\n<li>Classic Editor<\/li>\n<li>Contact Form 7<\/li>\n<li>Easy Table of Contents<\/li>\n<li>Link Whisper<\/li>\n<li>Logo Carousel Slider<\/li>\n<li>Semrush SEO Writing Assistant<\/li>\n<li>Simple 301 Redirects<\/li>\n<li>SVG Support<\/li>\n<li>Ultimate Addons for Gutenberg<\/li>\n<li>W3 Total Cache<\/li>\n<li>WP Show Posts<\/li>\n<li>WP Word Count<\/li>\n<li>Yoast SEO<\/li>\n<\/ul>\n<p><strong>Theme:\u00a0<\/strong>Default WordPress Twenty Twenty with customization<\/p>\n<p>We didn&#8217;t buy a theme because the client was skeptical of using WordPress. As per their opinion, this platform was not secure. So, we started with the basic theme and stuck with it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Resources_Used\"><\/span>Resources Used<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>For images: Canva, Unsplash, Pexels, FreePik<\/li>\n<li>Google Sheets<\/li>\n<li>Gmail Google Workspace<\/li>\n<li>Free Integration with Cloudflare<\/li>\n<li>Tracking with Google Universal Analytics<\/li>\n<li>Script for live chat<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Progress_Snapshots_As_Per_Semrush\"><\/span>Progress Snapshots As Per Semrush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19340 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig.png\" alt=\"domain overview by semrush\" width=\"964\" height=\"541\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig.png 964w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-300x168.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-768x431.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19336 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-3.png\" alt=\"Organic traffic research by semrush for edgar\" width=\"1034\" height=\"505\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-3.png 1034w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-3-300x147.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-3-1024x500.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-3-768x375.png 768w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19346 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-7.jpg\" alt=\"organic search by country\" width=\"507\" height=\"473\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-7.jpg 507w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-7-300x280.jpg 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19347 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-8.jpg\" alt=\"position distribution by semrush\" width=\"1027\" height=\"360\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-8.jpg 1027w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-8-300x105.jpg 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-8-1024x359.jpg 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-8-768x269.jpg 768w\" sizes=\"(max-width: 1027px) 100vw, 1027px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Organic_Traffic_Insights\"><\/span>Organic Traffic Insights<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This is the organic traffic stats which are based on Semrush integration with <a href=\"https:\/\/www.digitalpedant.com\/google-search-console-regex-find-keywords\/\">Google Search Console<\/a>. So, as per this data, the latest monthly traffic is 17k and the traffic stats for the last 101 days is 55.6k. The Bounce rate is around 25% and the average session duration is 1.50mins. That means we are getting good interaction on our blog posts.<\/p>\n<figure id=\"attachment_19399\" aria-describedby=\"caption-attachment-19399\" style=\"width: 1056px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19399 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-17.png\" alt=\"traffic of Nov 2019 \" width=\"1066\" height=\"311\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-17.png 1066w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-17-300x88.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-17-1024x299.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-17-768x224.png 768w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><figcaption id=\"caption-attachment-19399\" class=\"wp-caption-text\">Traffic of Nov 2019<\/figcaption><\/figure>\n<figure id=\"attachment_19398\" aria-describedby=\"caption-attachment-19398\" style=\"width: 790px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19398 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-14.jpg\" alt=\"organic traffic last 30 days\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-14.jpg 800w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-14-300x150.jpg 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-14-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-19398\" class=\"wp-caption-text\">Traffic of last 30 days in April 2021<\/figcaption><\/figure>\n<figure id=\"attachment_19371\" aria-describedby=\"caption-attachment-19371\" style=\"width: 790px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19371 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-15.jpg\" alt=\"organic traffic last 101 days\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-15.jpg 800w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-15-300x150.jpg 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-15-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-19371\" class=\"wp-caption-text\">Traffic of last 101 days in April 2021<\/figcaption><\/figure>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19345 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-6.jpg\" alt=\"backlink type by semrush\" width=\"963\" height=\"491\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-6.jpg 963w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-6-300x153.jpg 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-6-768x392.jpg 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19335 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-2.png\" alt=\"backlink data by semrush for edgar\" width=\"1054\" height=\"362\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-2.png 1054w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-2-300x103.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-2-1024x352.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-2-768x264.png 768w\" sizes=\"(max-width: 1054px) 100vw, 1054px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Progress_Snapshots_As_Per_Ahrefs\"><\/span>Progress Snapshots As Per Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ahrefs Stats in Nov 2019<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19353 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-12.png\" alt=\"ahref stats for edgar Nov 2019\" width=\"1059\" height=\"447\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-12.png 1059w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-12-300x127.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-12-1024x432.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-12-768x324.png 768w\" sizes=\"(max-width: 1059px) 100vw, 1059px\" \/><\/p>\n<p><strong>Ahref Stats in April 2021<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19352 size-full\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-11.jpg\" alt=\"ahref stats for Edgar April 2021\" width=\"1060\" height=\"590\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-11.jpg 1060w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-11-300x167.jpg 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-11-1024x570.jpg 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/04\/keepbig-11-768x427.jpg 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Total_Estimated_Expenses_Other_Details\"><\/span>Total Estimated Expenses &amp; Other Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Estd. expenses on content: $5395.48 + $1,827.10 = $7222.58<\/li>\n<li>Estd. expenses on paid listings: $4300<\/li>\n<li><span class=\"im\">Estd. expenses on backlinks: Zero (Didn&#8217;t buy any paid links)<\/span><\/li>\n<li><span class=\"im\">Total time of this case study: 18 months<\/span><\/li>\n<li>Estd. expenses on human resources = Time (man-hours spent) x hourly rate: $9389.41<\/li>\n<\/ul>\n<p>Total expenses (Website development + Design + Maintenance + SEO + Social Media Sharing ) = $20913<\/p>\n<div class=\"main-blog\">\n<div class=\"left-blog\">\n<figure><img decoding=\"async\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2020\/10\/Digital-Pedant-logo-1.png\" alt=\"img\" \/><\/figure>\n<\/div>\n<div class=\"right-blog\">\n<h2><span class=\"ez-toc-section\" id=\"Editors_note\"><\/span>Editor&#8217;s note:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is a lengthy process and you can start judging the progress of a website in 6 months to 1 year. However, it all depends on your budget, competition, website history, resources available &amp; your client&#8217;s mindset.<\/p>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_We_Achieved\"><\/span>What We Achieved<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The traffic shown by SEMrush &amp; Ahref is very low as compared to the real traffic shown by Google Analytics. We have monthly traffic of around 15k to 20k. You might be thinking that this is not much. You are right but I can&#8217;t show you the whole picture. First of all this traffic is very targeted to only specific keywords that might convert into a lead. We don&#8217;t focus on small leads instead our aim is to grab high-value clients.<\/p>\n<p>Also, the brand image of the client has improved a lot and there are many other channels through which they have benefitted. The traffic will continue to grow because there are a lot of blog posts that will still take time to rank.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ongoing_Tasks\"><\/span>Ongoing Tasks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>We are still publishing blog posts that are technical how to&#8217;s and guides.<\/li>\n<li>Outreach is going on at a slow pace to acquire backlinks consistently<\/li>\n<li>A lot of onpage optimization and web development stuff is still required which we will do in the future.<\/li>\n<li>We are also planning to integrate the blog with Microsoft Clarity heatmaps to get a better insights on user engagement.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You might be thinking that this isn&#8217;t impressive at all. I agree but when you work under limitations then you do what you can. In my opinion, the results would have been great if we had a single person to communicate with instead of multiple persons who each have their own strategy for SEO. A better way would be to communicate all this before taking the reins of the project in your hand.<\/p>\n<p>Also, this is not the client&#8217;s error solely as there are so many SEO experts out there trying to scam people by offering their services at very low rates. Due to such scams, the clients get dubious information and they trust all they hear.<\/p>\n<p>If you have any opinion or queries regarding this SEO case study then please let me know in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":19357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Client Project \u201cEdgar\u201d SEO Case Study: Persistence Bears Fruit<\/title>\n<meta name=\"description\" content=\"A SEO case study for a client project named Edgar for over 18 months. 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