{"id":19977,"date":"2021-11-10T15:03:28","date_gmt":"2021-11-10T15:03:28","guid":{"rendered":"https:\/\/www.digitalpedant.com\/?p=19977"},"modified":"2021-11-10T15:03:29","modified_gmt":"2021-11-10T15:03:29","slug":"client-project-edgar-seo-case-study-part-2","status":"publish","type":"post","link":"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/","title":{"rendered":"Project \u201cEdgar\u201d SEO Case Study Part 2: Lessons Learned &#038; Results"},"content":{"rendered":"\n<p>This is a case study of a client for whom I worked for two and a half years, in addition to a variety of other SEO projects. Those who have not yet read the first part should do so by visiting the <a href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">project &#8220;Edgar&#8221; SEO case study<\/a> page. Without further ado, let&#8217;s get started with what I did, what more I could have done, and what we accomplished between November 2019 and September 2021.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Challenges_Faced\" title=\"Challenges Faced\">Challenges Faced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#SEO_Progress_Made_From_Nov_2019_To_April_2021_To_Oct_2021\" title=\"SEO Progress Made From Nov 2019 To April 2021 To Oct 2021\">SEO Progress Made From Nov 2019 To April 2021 To Oct 2021<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Steps_Taken_To_Improve_Online_Brand_Presence_Relevant_Traffic\" title=\"Steps Taken To Improve Online Brand Presence &amp; Relevant Traffic\">Steps Taken To Improve Online Brand Presence &amp; Relevant Traffic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#SEO_Strategy_Used\" title=\"SEO Strategy Used\">SEO Strategy Used<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Progress_Snapshots_As_Per_Semrush\" title=\"Progress Snapshots As Per Semrush\">Progress Snapshots As Per Semrush<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Organic_Traffic_Insights\" title=\"Organic Traffic Insights\">Organic Traffic Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Backlinks\" title=\"Backlinks\">Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Core_Web_Vitals\" title=\"Core Web Vitals\">Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Search_Console_Performance\" title=\"Search Console Performance\">Search Console Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Google_Analytics_Performance\" title=\"Google Analytics Performance\">Google Analytics Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Traffic_Acquisition_Sources\" title=\"Traffic Acquisition Sources\">Traffic Acquisition Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Estimated_Expenses_Results_ROI\" title=\"Estimated Expenses, Results &amp; ROI\">Estimated Expenses, Results &amp; ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#What_We_Achieved\" title=\"What We Achieved\">What We Achieved<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Other_Things_That_are_Undergoing\" title=\"Other Things That are Undergoing\">Other Things That are Undergoing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study-part-2\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_Faced\"><\/span>Challenges Faced<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>After working with the client for a while, they began to understand a little bit about SEO, but there was still a lot they didn&#8217;t understand. As a result, my progress was hampered by a lack of knowledge.<\/li><li>The client had limited resources, and the other people we hired lacked the necessary expertise. However, this will always be a problem for the majority of clients.<\/li><li>The client became overly involved in SEO strategy decision-making and implementation. One should put their trust in an <a href=\"https:\/\/www.digitalpedant.com\/seo-expert-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO expert<\/a> (after conducting preliminary research prior to hiring) and only measure the results via weekly or biweekly reports.<\/li><\/ul>\n\n\n\n<p><strong><em>I&#8217;m listing the difficulties here to give you a sense of the resources, constraints, and conditions for this SEO case study.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Progress_Made_From_Nov_2019_To_April_2021_To_Oct_2021\"><\/span>SEO Progress Made From Nov 2019 To April 2021 To Oct 2021<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Nov 19<\/strong><\/td><td><strong>Apr 21<\/strong><\/td><td><strong>Oct 21<\/strong><\/td><\/tr><tr><td><strong>Moz<\/strong><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Domain Authority<\/td><td>27<\/td><td>36<\/td><td>37<\/td><\/tr><tr><td>Page Authority<\/td><td>29<\/td><td>38<\/td><td>42<\/td><\/tr><tr><td>Spam Score<\/td><td>1<\/td><td>1<\/td><td>1<\/td><\/tr><tr><td><strong>Ahrefs<\/strong><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Domain Rating<\/td><td>29<\/td><td>51<\/td><td>48<\/td><\/tr><tr><td>Backlink Count<\/td><td>540<\/td><td>10.5k<\/td><td>30246<\/td><\/tr><tr><td>Referring Domain<\/td><td>109<\/td><td>882<\/td><td>2297<\/td><\/tr><tr><td><strong>Semrush<\/strong><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Authority Score<\/td><td>26<\/td><td>42<\/td><td>42<\/td><\/tr><tr><td>Backlink Count<\/td><td>952<\/td><td>38.1k<\/td><td>68k<\/td><\/tr><tr><td>Referring Domain<\/td><td>155<\/td><td>994<\/td><td>1.7k<\/td><\/tr><tr><td>Referring IP&#8217;s<\/td><td>215<\/td><td>1145<\/td><td>1.9k<\/td><\/tr><tr><td>No of blog posts<\/td><td>3<\/td><td>295<\/td><td>530<\/td><\/tr><tr><td>Total Word Count of Blog Posts<\/td><td>5768<\/td><td>575,147<\/td><td>1,032,936<\/td><\/tr><tr><td>Average Word Count<\/td><td>1923<\/td><td>1946<\/td><td>1,956<\/td><\/tr><tr><td>Longest Post by Word Count<\/td><td><\/td><td>6462<\/td><td>15,185<\/td><\/tr><tr><td>Total no of pages (main website + blog)<\/td><td>36<\/td><td>500<\/td><td>845<\/td><\/tr><tr><td>Number of guest post backlinks<\/td><td><\/td><td>161<\/td><td>161 (old)<\/td><\/tr><tr><td>Blog Platform<\/td><td>HTML\/CSS<\/td><td>WordPress<\/td><td> WordPress <\/td><\/tr><tr><td>Hosting<\/td><td>VPS<\/td><td>VPS<\/td><td> VPS <\/td><\/tr><tr><td><strong>Traffic per month<\/strong> (Semrush)<\/td><td>746<\/td><td>17.3k<\/td><td>44.3k<\/td><\/tr><tr><td> <strong>Traffic per month<\/strong> (Analytics) <\/td><td>1000<\/td><td>17000<\/td><td>45775<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_Taken_To_Improve_Online_Brand_Presence_Relevant_Traffic\"><\/span>Steps Taken To Improve Online Brand Presence &amp; Relevant Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As I said earlier in <a href=\"https:\/\/www.digitalpedant.com\/client-project-edgar-seo-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edgar SEO case study part 1<\/a> we did manage to get 161 backlinks via free guest posts. Due to those backlinks, we managed to improve our rankings for a few competitive keywords. However, we stopped investing in this SEO tactic because it was costing us a lot of money to hire freelance writers &amp; not giving us immediate results. The client wanted quick results. <\/p>\n\n\n\n<p>So, instead, we stopped all our link-building efforts and I tried to devise a better content marketing strategy for our own blog.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Strategy_Used\"><\/span>SEO Strategy Used<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I try to stay up to date on the latest Google updates and SEO strategies, whether whitehat or blackhat. For this, I maintain an active presence on Reddit SEO subreddits, Discord Servers, Youtube Channels, Linkedin, Blackhatworld, and a few other communities. I also try to follow a few blogs, including Searchenginejournal, Backlinko, Brian Dean, Ahrefs blog, Jon Dykstra, Shaun Marrs, and many others. I&#8217;m telling you this because all of these resources help me learn new strategies and tactics that will help me rank higher in Google SERPs.<\/p>\n\n\n\n<p>However, the strategy that I am currently attempting to implement on &#8220;Edgar&#8221; is not novel. You&#8217;ve probably heard of content clusters, content hubs, and silos from Bruce Clay or Hubspot. As a result, there are numerous examples online of sites that employ this strategy and garner millions of visitors.<\/p>\n\n\n\n<p>This strategy is not a surefire way to get traffic because I believe there are multiple ways to accomplish the same thing on Google. However, if you can create a nearly perfect virtual silo or hard silo-based site structure, you will have solved the major issue of poor interlinking.<\/p>\n\n\n\n<p>Backlinks are used by the Google algorithm to determine the quality, relevance, and authority of a webpage. And, in my opinion, they use links rather than backlinks. What I mean is that relevant external links pointing to your website are good in Google&#8217;s eyes, and relevant internal links pointing to a specific URL do the same thing, albeit to a lesser extent. As a result, interlinking is a critical component of any SEO strategy. Interlinks aid in<\/p>\n\n\n\n<ul><li>Google finding relevant pages<\/li><li>The user to easily navigate through your website<\/li><li>For Google algo to understand what a site is all about and have we covered each node of a cluster or topic. <\/li><li>And they also help in faster indexing<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Progress_Snapshots_As_Per_Semrush\"><\/span>Progress Snapshots As Per Semrush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-nov-semrush-1-1024x550.png\" alt=\"edgar nov semrush overview\" class=\"wp-image-20010\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-nov-semrush-1-1024x550.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-nov-semrush-1-300x161.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-nov-semrush-1-768x413.png 768w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-nov-semrush-1.png 1331w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organic_Traffic_Insights\"><\/span>Organic Traffic Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-organic-traffic-insights-2-1024x414.png\" alt=\"organic traffic insights semrush\" class=\"wp-image-20011\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-organic-traffic-insights-2-1024x414.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-organic-traffic-insights-2-300x121.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-organic-traffic-insights-2-768x310.png 768w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/edgar-organic-traffic-insights-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Backlinks\"><\/span>Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/backlinks-by-semrush-3-1024x607.png\" alt=\"backlinks by semrush\" class=\"wp-image-20012\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/backlinks-by-semrush-3-1024x607.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/backlinks-by-semrush-3-300x178.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/backlinks-by-semrush-3-768x455.png 768w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/backlinks-by-semrush-3.png 1512w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The work on acquiring backlinks was minimal and we focused on only very high value backlinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Web_Vitals\"><\/span>Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/Core-Web-Vitals--1024x768.png\" alt=\"Core Web Vitals\" class=\"wp-image-20016\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/Core-Web-Vitals--1024x768.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/Core-Web-Vitals--300x225.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/Core-Web-Vitals--768x576.png 768w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/Core-Web-Vitals-.png 1027w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Due to the client access restrictions we couldn&#8217;t do much about the site speed but we plan to improve that in future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Console_Performance\"><\/span>Search Console Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/search-console-stats-of-last-16-months-4-1024x462.png\" alt=\"search console stats of last 16 months\" class=\"wp-image-20013\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/search-console-stats-of-last-16-months-4-1024x462.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/search-console-stats-of-last-16-months-4-300x135.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/search-console-stats-of-last-16-months-4-768x347.png 768w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/search-console-stats-of-last-16-months-4.png 1510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Analytics_Performance\"><\/span>Google Analytics Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/audience-overview-Nov-2019-to-Oct-2021-1024x529.png\" alt=\"audience overview Nov 2019 to Oct 2021\" class=\"wp-image-20014\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/audience-overview-Nov-2019-to-Oct-2021-1024x529.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/audience-overview-Nov-2019-to-Oct-2021-300x155.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/audience-overview-Nov-2019-to-Oct-2021-768x397.png 768w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/audience-overview-Nov-2019-to-Oct-2021-1536x793.png 1536w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/audience-overview-Nov-2019-to-Oct-2021.png 1545w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>audience overview Nov 2019 to Oct 2021<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic_Acquisition_Sources\"><\/span>Traffic Acquisition Sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/acqusition-channels-for-Oct-2021-1024x714.png\" alt=\"acquisition channels for Oct 2021\" class=\"wp-image-20015\" srcset=\"https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/acqusition-channels-for-Oct-2021-1024x714.png 1024w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/acqusition-channels-for-Oct-2021-300x209.png 300w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/acqusition-channels-for-Oct-2021-768x536.png 768w, https:\/\/www.digitalpedant.com\/wp-content\/uploads\/2021\/11\/acqusition-channels-for-Oct-2021.png 1061w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>acquisition channels for Oct 2021<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Note:<\/strong> The progress snapshots from Ahrefs are not included because I didn&#8217;t invested my money in that this month.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estimated_Expenses_Results_ROI\"><\/span>Estimated Expenses, Results &amp; ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Estd. expenses on content: $11,112.73 + $2,000 = $13112.73<\/li><li>Estd. expenses on paid listings are not included<\/li><li>Estd. expenses on backlinks: Zero (Didn\u2019t buy any paid links)<\/li><li>Total time of this case study: 23 months<\/li><li>Estd. expenses on human resources = Time (man-hours spent) x hourly rate: $18,380<\/li><\/ul>\n\n\n\n<p>Total expenses (Website development + Design + Maintenance + SEO + Social Media Sharing ) = $36490<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_We_Achieved\"><\/span>What We Achieved<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>We managed to get higher traffic from first world countries like the USA, UK &amp; UAE<\/li><li>Our conversions and leads increased and our client is quite satisfied with the progress.<\/li><li>Due to the site&#8217;s progress, the client managed to grow by 175%<\/li><li>The client didn&#8217;t work on certain products before we started our work but now they have a whole team dedicated to it.<\/li><li>We also managed to rank in the top 3 SERPs for very competitive terms just by writing skyscraper-type content and interlinking with intent-based keywords. <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Things_That_are_Undergoing\"><\/span>Other Things That are Undergoing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>We did a new theme upgrade is on the WordPress blog which is going to improve the UI\/UX.<\/li><li>Several other blog posts and pages are under construction.<\/li><li>We are still lagging on many fronts due to having a very small team and budget.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You might find this case study a little bit dry but I do this to take a look back at my previous work. I hope you find something worth learning from this SEO case study. If you have a question in mind please ask me in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":20019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Project \u201cEdgar\u201d SEO Case Study Part 2: Lessons Learned &amp; Results<\/title>\n<meta name=\"description\" content=\"Find out how I managed to rank my client in top SERPs and increased traffic in tech niche. 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