Arman Mathur – Digital Marketer & Content Strategist

I am a digital marketer who has been in the industry since 2012. This field is constantly changing, and in order to stay relevant, I must constantly learn new things. I’ve worked for a variety of clients in various niches, which has helped me understand and learn about internet marketing strategies.

I consider myself a content strategist and affiliate marketer who works with clients to increase brand awareness and organic traffic over time. However, defining myself in these terms is insufficient; a person who considers himself a digital marketer should be well-versed in the various skills required to be successful in online marketing.

In my spare time, I work on several niche sites and blogs in addition to my clients. At first, I set out to test my theories, try new SEO strategies, and see how Google reacted to them. As a result, these side projects were only for learning purposes because I couldn’t always test a strategy on a client’s website. Later on, I continued to work on these and began to earn money. Working on these side projects helped me gain knowledge, and this blog, Digital Pedant, is simply a platform for me to share my thoughts with those who are interested.

Technologies On Which I Have Handled A SEO Project

Although when doing SEO the backend technology on which the website is built doesn’t pose any major challenge still here are some of the platforms on which I have worked.


Tasks That I Performed For Clients & My Own Projects

Some of the main tasks I have performed for clients and my own side projects

OnPage OptimizationLink Building (Outreach)SMO & SMM
Speed OptimizationAffiliate MarketingPaid Advertising
Content MarketingWebsite DevelopmentMultilingual SEO
SEO MigrationApp Store OptimizationVPS Management

Major Niches On Which I Have Worked

Software Development ServiceseCommerce, Web & App Development ServicesEntertainment
GardeningEducational (College, Exams & Stationary)Assignment Help
HealthcareeCommerce Stores (Fashion, Toys, Clothing)Fitness
BeveragesTechnical How-TosPets

Common SEO Tools I Use

I have used various SEO tools for different purposes as per the need of clients. Still, here are a few tools that I often use for SEO projects

SEMrushAhrefsMoz Pro
HootsuiteBufferScreaming Frog

SEO Certifications & Courses

One cannot claim to be an SEO expert unless they have worked on a variety of projects for an extended period of time and obtained measurable results. As a result, most people do not place much value on certifications. These certificates, on the other hand, would indicate that I had thoroughly covered the fundamentals. And the rest is up to you to decide.

The Fundamentals of Digital MarketingGoogle Analytics for BeginnersGoogle Analytics Individual Qualification
Search Ads 360 Mobile BasicsGoogle My BusinessSemrush SEO Toolkit Exam
Inbound Marketing by Hubspot

My Google Skillshop Profile & Linkedin

I will try to keep this blog interesting and if you have any suggestions or queries please let me know.


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